We have recently redesigned and launched the online presence for Sundance Marine. Just quietly… We’re pretty chuffed. We hope you enjoy it too.

The Brief

The redesign of Sundance Yachts had to incorporate the following:

• A change in branding from Sundance Yacht Sales to Sundance Marine, with their expansion to Tasmania.
• Reflect the luxurious look and feel of a stylish yacht.
• Utilise clean lines, easy navigation, and great visuals… Like a stylish yacht.
• The use of a similar colour scheme to maintain consistency between the old and the new.

Eleven Media recommended building the web site using the WordPress publishing platform as it would allow Sundance Marine’s staff to easily add new products and information.

The Original Home Page

The New Home Page

The New Home Page Explained

• By increasing the depth of blue, and adding the cream, we feel that we have created a more sophisticated and mature design. We think that this is more appropriate in reflecting the clients move from Sundance Yachts to Sundance Marine.
• The navigation was simplified for ease of use, and three large call to actions added, representing the three different areas of Sundance Marine.
• We also cleaned up and minimalised the layout of the page by removing current yachts for sale, replacing it with a SEO friendly introduction, and adding a rolling news feed.
• The pièce de résistance though (look at us, talking like we own a Yacht) is in the application of large and professional imagery.

The Internal Pages – Old Website

The Internal Pages – New Website

Our favourite is the product page (second image down). Clean lines, a custom gallery, and a layout that is very easy on the eyes.

The Art is in the Detail

Here’s a couple of close-ups of the detail.

What the Client has to Say…

“The guys at Eleven Media have been a absolute breeze to deal with. The whole team at Sundance Marine love the new site and design, and just quietly so do our clients!

The response from our customer base has been very positive and helped increase our business profile.
Thanks again guys!”

- John Beck – Director Sundance Marine

What we Think…

In summary, we love the new Sundance Marine website. We feel it’s a great website, for a great client, that will serve Sundance Marine well into the future. Unfortunately though, we now want a 58 foot cruiser, black hull, pirate flag, with all the mod cons. Keep your eyes peeled for the Eleven Media Yacht Racing Team in the years to come.

For the moment though, we’re going to cruise around the bay in the Eleven Media Tinny…

Let us know what you think in the comments section below. About the redesign of course.

We’ve been super busy (as always) so we thought now would be a great time to showcase some of the latest business websites we have built powered by custom WordPress themes.

In no particular order here they are:

1 – Rafting Australia

2 – Blackburn Vikings Basketball

3 – Body Yoga

4 – Moggies

5 – Lose Baby Weight

6 – Flymount

7 – Sweat Equity

8 – Fluid Dynamics

9 – Clear Glass Solutions

10 – Spud O Haulage

11 – Berwick Village Chamber of Commerce

Body Yoga – A case Study

We’ve recently re-designed and re-built a website for a local Yoga business. See the transformation the website took and how we went about refreshing the look of the website.

The brief

• Re-design and rebuild a new website for www.bodyyoga.com.au
• Increase SEO ranking and use of keywords
• Update content on all pages to make them more relevant to the new business structure
• Add new content where needed

The old website did however use images as its focal point so we needed to retain the “photography” feel the site had and somehow develop a new layout to also house a lot more information and text content.

The Old Home Page

The new home page

The new home page explained

• First off was to enhance the use of the dark reds and black tones. These colours play a large roll in the clients existing branding and marketing so we needed to keep on the same colour pallet.
• We introduced 4 prominent call to actions (in this case 4 of the client’s most popular classes) to the home page to prompt the visitors to read onto each individual yoga class.
• A large prominent rotating image banner was planned to give the home page some notion of movement and class.

Old Internal Page

New Internal Page

The new internal layout explained

• The goal for the new internal page layout was to house as much information possible about each of the classes the client offers. The “Class” template is structured exactly the same for each class page – making it very easy for visitors to find the information they are looking for when best trying to decide on what class best suits them.
• Each class page includes a prominent timetable download button to invite visitors to view the timetable and attend a class.
• In addition to the timetable download button, the class pages also include a image gallery relevant to that class to give potential customers how the classes are run, and to showcase a warm, friendly environment.

An eye for the detail

Here are some close up detail shots of the design:

A happy client

“The guys at Eleven are amazing! They created exactly what I imagined and they were so much fun to work with. My new website was done in no time at all and I am thrilled with the outcome. It’s just stunning! Blaz and Aaron are two very talented guys and a pleasure to work with. “

- Mary Brkljacic – Owner of Body Yoga – www.bodyyoga.com.au

In Summary

In summary we are very please with the outcome, a great design, a great website and a great response from Body Yoga’s clients, we’re rapped.

Please leave your comments below and let us know what you think of the end result.

We’ve recently re-designed and re-launched the Zail Hearing Care website.

Zail Hearing Care is a family owned & operated hearing care business which has 6 hearing clinics scattered across South East Melbourne & the Mornington Peninsula.

Zail wanted a complete re-design to represent the modern, professional & family orientated business they run. Zail hired Eleven Media to design & develop a new website that was Google friendly & would be easy for their staff to keep up to date.

Eleven Media recommended building the web site using the WordPress publishing platform as it would allow Zail’s staff to easily keep the website up to date and allow Eleven to easily optmise the web site for Search Engine Ranking.

The old home page:

The new home page:

The new home page design explained:

• We’ve emphasized the main navigation with white text on a dark blue/high contrasting background.
• We’ve used 3 large ‘banner’ images which flash through & promote different aspects of the business.
• We’ve added a latest news section which automatically brings in the 3 latest news from the news area.
• We’ve used new text and images to communicate that Zail is ‘Family owned and operated’ .
• We’ve included a large ‘footer’ area on each page which contains the most essential contact details.

The old internal page:

The new internal page:

The new internal page design explained:

• We’ve incorporated a well defined ‘sidebar’ so users can easily navigate between internal pages.
• We’ve included a large ‘footer’ area on each page which contains the most  essential contact details.
• We’ve made sure the text is well formatted and an appropriate size for the target audience.
• We’ve used ‘sifr’ text replacement technology to use a unique typeface for each of the headings.
• We’ve included large stock photography / product photography for a professional look & feel.

We plan to update this post in the coming weeks with the appropriate statistics to show how the re-design has directly benefited the Zail Hearing Care clinics & how their google ranking has improved.

To view the new Zail Hearing Care web site in detail visit: http://www.zailhearingcare.com.au/