Email Newsletters
Remember the days when organisations would send out a newsletter in the mail? You don’t want your clients sitting around waiting for the postie when a e-newsletter could be in their inbox in no time!
Campaign Monitor Email Newsletters
There is more to e-newsletters than simply sending an email. We use an e-newsletter management tool called Campaign Monitor.
We use monthly e-newsletters to spread the Eleven Media word to our cliental with ease. We have also helped clients in an array of industries implement e-newletters into their communication strategy and with fantastic results!
Campaign Monitor lets you store email databases, add content to our beautifully designed custom templates and send them out to the masses.
Why you will love making enewsletters with Campaign Monitor
CREATE DATABASES
You can easily collect subscriber email addresses and sort them into different databases automatically.
TRACK
With built-in analytics you can track who is clicking what. You can then customise your communications based on this powerful data.
TARGET & PERSONALISE
You can send different e-newsletters to different groups, and Campaign Monitor also makes it easy to greet subscribers by name!
SPAM FREE
Campaign Monitor is a well-recognised company in the email marketing space. They make sure that your e-newsletters are not marked as SPAM. They’re an Aussie company too!
COST EFFECTIVE
It is a lot more affordable than sending out paper newsletters!
EASY
Campaign Monitor is easy to use. You don’t need any experience in programming languages – Eleven Media does that bit for you!
our email newsletters
The 5 Step Process
Eleven Media designs your custom e-newsletter using different ‘elements’ including banners, grids and text-boxes. We can even add subscription forms to your website.
Once you are happy with the way the e-newsletter looks, Eleven media will build and code the e-newsletter.
Eleven Media will use tools to ensure that your e-newsletter is compatible across email clients (e.g. Outlook, Apple Mail, Thunderbird) as well as webmail (e.g. gmail, hotmail, yahoo)
Eleven Media will train you on the fundamentals of Campaign Monitor. This incluses creating an email campaign, adding content to your custom e-newsletter template, sending e-newsletters to subscribers and viewing analytics.
Once it’s all set-up and your know what you are doing, we hand over the keys to your email marketing tools and you can take it wherever you want!
FAQ
What is an e-newsletter?
An e-newsletter is a branded email that is sent out to your customers. Subscribing to the e-newsletter is generally free.
How is it different to just sending an email?
There are many reasons why you should use an e-newsletter service when sending out bulk emails, rather than just using your email client (Outlook, Apple Mail, Thunderbird etc).
How often should we send out an e-newsletter?
This is going to come down to your industry and the expectations of your customers. As a general rule, you wouldn’t want to be sending out more than one e-newsletter a week. For Eleven Media, the sweet spot is one email a month.
Whatever number you choose, we believe that consistency is the key. Through the analytics we provide through Campaign Monitor, you will be able to determine when your subscribers are clicking!
How do people subscribe to an e-newsletter?
How your customers subscribe to your enewsletter is up to you! You may choose to have a subscribe form on your website, or add email addresses that you have already obtained from customers. This is common practice with businesses that already have loyalty programs in place. Through Campaign Monitor, you can store numerous email databases. This can be handy when you want to target a certain group of people.
EXAMPLE: Your subscription form could have a ‘country’ drop-down box. When someone selects ‘Australia’ they can be added to your Australian database and so on.
But why do I need an e-newsletter?
Everyone has a different reason for starting an e-newsletter. Common uses for enewsletter include:
- Spreading Important events or date (The annual school carnival is on November 4th!)
- Sales (Use the coupon code ‘enews’ to get 15% off your purchase!)
- Staying in touch (Just a reminder that we do these services!)